If you’ve found any amazing examples of music marketing, then please leave us a comment! There are many more excellent examples of music marketing at it’s best, but for the sake of keeping this article concise, we’re going to cut it here and leave the rest of our findings for a future post. You can access our free social media content calendar here. You can address this problem and keep them engaged simply by adding subtitles. Drake became so well known as a meme, that a subculture devoted to posting image macros or edited videos of Drake emerged and later on became known as ‘drakeposting’. GIFs and short video content have a reputation for achieving the highest levels of engagement. Another way to building on the promotion you’ve secured is by creating your own social media content around the coverage secured. Company No: 03976764. As of the 13th of January 2017, both of the new songs that Ed Sheeran released, Castle on the Hill and Shape of You, are position 1 and 2 respectively in the UK and US singles charts. Sadly though, they were set to be waiting for quite a while, since it wasn’t until 2016 that Ocean’s next record was released. A photo posted by Zara Larsson (@zaralarsson) on Jul 18, 2016 at 11:01pm PDT. So why not give the people what they want? Polls are an increasingly popular way to boost reach on your social media pages for several reasons. Hi Vince, thanks for your comment, our post on How social media has affected the music industry contains some advice and ideas that you might not have considered yet. A photo posted by Ed Sheeran (@teddysphotos) on Dec 12, 2015 at 10:29pm PST. In fact, famous artist Banksy took issue with Paris Hilton and what she stands for by teaming up with Danger Mouse to hijack her album. I find if I regularly add new songs online people follow you, but the numbers do not increase that much. Dropping a short teaser on to your social profiles can give your followers a taste of what to expect and build some hype around your release. Run The Jewels posted a short audio/graphic teaser for their upcoming album. 1. Music PR campaigns can also be drawn up around a piece of news. Buying music–a delicate and dying past time in the digital age — has had to adapt some traditional marketing concepts surrounding the artist and their product, to result in return. They offer a platform from which to let your current fans know what you’re up to, share interesting ideas and points of view with new listeners, and potentially give your website a much-needed SEO (search engine optimisation) boost. Following an incident in which they toyed with fans by booking a show they never intended to show up to, the group started to record their fourth album, a double album called The Powers That B. 50 Cent’s Curtis was planned for a September 11th, 2007 release, while Kanye’s Graduation was planned for a September 18th release. In the week of the album’s release in August 2006, Banksy replaced up to 500 copies of Hilton’s album with a CD of music recorded by Danger Mouse. There you have it! whitemay / Getty Images. Ed Sheeran announced in 2015 via his social media platforms that he’s taking a break to travel the world and see everything that he’s missed. This is a reactive way of posting, which doesn’t require much planning beforehand. Utilising a multistage release of the Nice Swan album allowed Lee to segment his audience and cater to different listener segments. It’s very clear that Zara understands who her audience is and how to appeal to them. In fact, their loyalty and love of Nine Inch Nails’ frontman Trent Reznor came in handy when it was time to market Nine Inch Nails’ 5th album, Year Zero. This provided Lee with multiple opportunities to monetize his content in a culture of music piracy, where most listeners tend to pivot towards free streaming over music purchasing. Drake sing’s ‘i’m more than a meme’ on Saturday Night Live. Thanks again for making us aware! Plenty of great ideas to create hype, reach and engagement across all your social media pages. VAT Number: GB107076729. Save my name, email, and website in this browser for the next time I comment. A couple of things you should know about Instagram polls: you can only publish two possible responses, and unlike Facebook and Twitter, Instagram Polls aren’t anonymous! If we agree with you then we’ll add it to the post and cite you (with a link to your website, if you want of course!). Hailing from a career as a radio DJ, Khaled grew his original audience utilising tactical partnerships and musical collaborations with famous artists such as Snoop Dogg & Rick Ross. By doing this, your fans are prepared to see it premiere and you seem more … Plus you can access a free social media calendar template below, to help you plan, organise and share awesome posts. To be fair, it’s really no different to using something like Bandcamp, except this time Yorke was able to rub in the faces of all potential pirates the irony of using BitTorrent to actually buy a record. Scroll down to discover some of the best social media post ideas to help you reach and engage with your followers. If you want to make the most of paid advertising, it's well worth hiring an expert social media campaign manager to optimise and schedule your posts for the best results. Simply click ‘Create a Poll’ under the status field on your band or artist page. Fans hardly had time to ask that question though, because the very next day, on August 20th, Ocean surprised fans with the record Blonde. Sparking the popularity of the ‘pay as you want’ movement, the group’s adventure proved quite fruitful, with Thom Yorke saying two months after the album’s release that he made more money from the digital sales of In Rainbows than the digital sales of all other Radiohead albums combined. See, bands like Aussie group Cut Copy were getting ready to promote their fourth album, Free Your Mind, so they decided to try something a little bit outside of the box.

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