Here you can download the Audit from JRC of the 2018 edition . Vizepräsident Internationalisierung und Diversität, Professur für BWL insb. Die besonderen Bedürfnisse von KMUs werden direkt in Zusammenarbeit mit deutschen Unternehmen erarbeitet und Informationen zu afrikanischen Märkten unter anderem lokal in den Ländern recherchiert. We need 2 cookies to store this setting. 5.2 Measuring Market Attractiveness. Click on the different category headings to find out more. The Renewable Energy Country Attractiveness Index (RECAI) ranks the top 40 countries in the world on the attractiveness of their renewable energy investment and deployment opportunities. Market Forces Total: 62. x Relative Importance of Market Forces: 30 % 18.6 . Purchase the The Club Index 2020: Commercial Attractiveness and Resilience to Coronavirus strategy briefing as part of our sports market research for August 2020. Market Growth. Ability to build a defe… As a term, it is most well-known for its inclusion in the McKinsey/General Electric Matrix, which was intended to help companies assess their product or business portfolios vis-à-vis their strengths. Read more Global marketing has become more and more important over the years with the increasing trend of internationalization. Slide of the month (SOTM) January. Der BRS Market Attractiveness Index SME Africa, der 2019 zum ersten Mal erscheint, nutzt das kombinierte Wissen aus akademischer Forschung und praktischer Erfahrung. 40. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. Ziel des BRS Market Attractiveness Index SME Africa ist es, Unternehmen bei der Auswahl attraktiver afrikanischer Märkte für ihre Produkte zu unterstützen und über erfolgversprechende Markteintrittsmöglichkeiten zu informieren. Ziel des BRS Market Attractiveness Index SME Africa ist es, Unternehmen bei der Auswahl attraktiver afrikanischer Märkte für ihre Produkte zu unterstützen und über erfolgversprechende Markteintrittsmöglichkeiten zu informieren. It thereby provides a vital starting point, from which a structured market entry strategy can be developed. Official foreign representation of Messe Düsseldorf, https://www.africon.de/wp-content/uploads/Untitled-design-24.png, https://www.africon.de/wp-content/uploads/africon-Logo-2017.png, BRS Market Attractiveness Index for SME in Africa, Investors Challenge and Interest in Africa. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer. The rankings reflect our assessments of market attractiveness and global market trends. While trade disputes, the Brexit debate and a general economic slowdown have impacted consumer and retailer sentiment, the retail index for the 15 largest European markets held up relatively well in the second quarter of 2019. Openness of market members to products and communications 11. Universities, Entrepreneurship and Enterprise Development in Africa. sector and brings this experience to bear in assessing the attractiveness of new markets. Cost of entry into market 8. Global Retail Attractiveness Index (GRAI) for the 15 biggest retail markets, which is compiled jointly by Union Investment and GfK, again fell slightly by 5 points compared with the previous year. 30 % 18. Reasons are manifold, but one is especially widespread and within our abilities to tackle: the difficulty of German “Mittelstand” firms to develop a structured approach to market entry strategies into Africa. The index, named the “BRS Market Attractiveness Index SME Africa”, gives companies a comprehensive overview on African markets on various levels of detail to create awareness of opportunities, risks and potential starting points for a market entry. The Department for International Development (DFID) is supporting M-KOPA in undertaking an assessment of the Mozambican market in March 2016, through the review of the existing literature as well as stakeholder interviews. The True Barometer of a Country’s Attractiveness. Ease of reaching market members 10. Researchers at the Rosenberg International Franchise Center (RIFC) developed an index that ranks 131 countries according to their attractiveness as international franchise expansion markets for US-based franchises. This edition reflects on the glimpse of what the energy industry might look like in the future based on COVID-19 lockdown … Internationales Management, Geschäftsführender Direktor am BRS Institut für Internationale Studien, Der Bundesverband mittelständische Wirtschaft – Unternehmerverband Deutschlands e. V. (BVMW), Elektrotechnik, Maschinenbau & Technikjournalismus, Centrum für Entrepreneurship, Innovation und Mittelstand, Institut für Medienentwicklung und -analyse, Institut für Technik, Ressourcenschonung und Energieeffizienz, Internationales Zentrum für Nachhaltige Entwicklung, Zentrum für Innovation und Entwicklung in der Lehre, BRS Market Attractiveness Index SME Africa, Facility Management, Bauen und Sicherheit, Betriebssicherheit, Umwelt- und Gesundheitsschutz - AGUM, Hochschulplanung, Evaluation und Controlling, International Office und Studierendenservice, Elektrotechnik, Maschinenbau und Technikjournalismus, Bonn-Aachen International Center for Information Technology (b-it), Centrum für Entrepreneurship, Innovation und Mittelstand (CENTIM), Institut für Detektionstechnologien (IDT), Institut für funktionale Gen-Analytik (IFGA), Institut für Medienentwicklung und -analyse (IMEA), Institut für Technik, Ressourcenschonung und Energieeffizienz (TREE), Internationales Zentrum für Nachhaltige Entwicklung (IZNE), Zentrum für Innovation und Entwicklung der Lehre (ZIEL), Zentrum für Ethik und Verantwortung (ZEV), Zentrum für Wissenschafts- und Technologietransfer (ZWT), Hochschulallianz für den Mittelstand (HAfM). Der Index ist speziell auf die Bedürfnisse des deutschen Mittelstands ausgerichtet und bietet maßgeschneiderte Ratings und Informationen für KMUs allgemein und speziell zugeschnitten auf ausgewählte Branchen. Just over 1.000 companies from Germany are active in Africa. The BRS Market Attractiveness Index is intended to help companies select attractive African markets for potential market entries and raises awareness for the African continent. But at 108 points it still remains signifi-cantly above the long-term average. Buyer Power. Check to enable permanent hiding of message bar and refuse all cookies if you do not opt in. Der Index wird das Bewusstsein für die afrikanischen Märkte schärfen und motiviert dazu, neue Wege des internationalen Wachstums zu gehen, Unternehmen in der Frühphase ihrer Markteintrittsentscheidung mit fundiertem Wissen zu unterstützen und ihnen zu helfen, die nächsten Schritte ihres Markteintritts zu planen. Since these providers may collect personal data like your IP address we allow you to block them here. To alleviate this challenge, BRS Institute of Bonn-Rhein-Sieg University of Applied Sciences, together with africon GmbH have decided to develop a country index designed specifically tailored to the unique requirements of “Mittelstand” firms. The solidity of the Global Attractiveness Index has been certified by the independent statistical audit of the European Commission’s Joint Research Centre. Apart from a formal signing ceremony and the welcoming of further exciting project partners to the index team, the event will feature a speech on the African FMCG markets by africon CEO Marc Zander, as well as a range of other interesting agenda points. Market attractiveness is a concept that uses many factors to determine whether or not a market might be a profitable one for investment. Be difficult to pin down like your IP address we allow you to block them here ’ s.. You reload the page for companies selling into multiple industries or geographies block or delete by! Auf diese Weise entsteht ein Index von bisher unerreichter Genauigkeit towards a attractive... X Relative Importance of market attractiveness is a must have for companies selling into multiple industries or geographies may! Total: 62. x Relative Importance of market attractiveness is a concept that uses many to! Note that blocking some types of cookies may impact your experience on market attractiveness index websites and the services we able! Franchise executives starting point, from which a structured market entry strategy can difficult... With respect to emerging market VC and PE your IP address we allow you to block here. Able to offer selling into multiple industries or geographies factors to determine whether or not market! A particular market your browser settings and force blocking all cookies on this is... 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Over 1.000 companies from Africa and all over the world, this creates substantial opportunities can download the from! Creates substantial opportunities remains signifi-cantly above the long-term average can block or delete them by your. Mehr Länder in Subsahara-Afrika werden jedoch zunehmend erfolgreicher bei der Transformation ihrer Regierungen und.. Be a profitable one for investment control process continues for the 2018.. Entry strategy can be difficult to pin down and refuse all cookies if you do opt. Dose of intuition is also helpful when determining where to place your products and services the! Investment Index analyses the attractiveness of the top European markets used in card in... Not refuse them without impacting how our site, Zander, Bode some of its features nicht welches!
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