“Plus, it’s organic, tastes great, and best of all, it fits in my pocket. Bath, BA1 2AB Read about how we use cookies or how you may control them in our. Shaq has had unprecedented success as an investor, business owner and entrepreneur. "He's a living example of how FORTO can help people get the most out of their days from a coffee drink that they can feel good about.". Brand Ambassador Vita Coco. “Plus, it’s organic, tastes great, and best of all, it fits in my pocket. Brand Ambassador CorePower Yoga. All Rights Reserved. ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. United Kingdom NEW YORK, Aug. 21, 2019 /PRNewswire/ -- FORTO Coffee, maker of the World's 1st Coffee Shot and America's #1 Organic Ready-to-Drink Coffee, today announced that Hall of Famer and businessman Shaquille O'Neal will become a co-owner of the company and the new face of the FORTO brand. Forto, which is owned by Dyla Brands, sells a range of ready-to-drink coffees and coffee shots, which are on sale in 50,000 retail locations across the US. These coffee shots have given me the energy to stay active and I'm excited to be at the forefront of the future of coffee." It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Jan 2018 – Present 2 years 7 months. These coffee shots have given me the energy to stay active and I'm excited to be at the forefront of the future of coffee." “Shaq embodies what FORTO is all about: fast-acting, positive energy,” says Neel Premkumar, Founder and CEO of FORTO Coffee. The brand said the alignment with O’Neal, coupled with a $20 million investment last year, including $15 million by Keurig Dr Pepper, puts it “on the path to become a household name in coffee”. “I can enjoy a Forto Coffee Shot anytime, anywhere,” said O’Neal. About Shaquille O'Neal Shaquille O'Neal is a four-time NBA Champion and three-time NBA Finals MVP. FORTO is owned by Dyla Brands, one of the fastest-growing beverage manufacturers in America. They come in a variety of delicious flavors, including Vanilla Latte, Chocolate Latte, and more. "I can enjoy a FORTO Coffee Shot anytime, anywhere," said O'Neal. The Hall of Famer Gives Coffee A Shot, Becomes an Investor and Brand Ambassador. New York, NY – August 21, 2019 - FORTO Coffee, maker of the World’s 1st Coffee Shot and America’s #1 Organic Ready-to-Drink Coffee, today announced that Hall of Famer and businessman Shaquille O’Neal will become a co-owner of the company and the new face of the FORTO brand. We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. The alignment with Shaq, coupled with a $20 million investment last year, including $15 million invested by Keurig Dr Pepper, puts FORTO on the path to become a household name in coffee. FORTO Coffee Shots are the perfect fit for Shaq’s busy lifestyle, providing him with fast-acting and great-tasting energy that lasts all day long. For more information, visit authenticbrandsgroup.com. FORTO Coffee Shots are available in more than 50,000 retail locations nationwide, as well as online on Amazon and at www.FORTOcoffee.com. INFLUENCERS tend to have larger social media followings … Forto, … We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. About Authentic Brands GroupAuthentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. “I can enjoy a FORTO Coffee Shot anytime, anywhere,” said O’Neal. These coffee shots have given me the energy to stay active and I’m excited to be at the forefront of the future of coffee.”. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information. As FORTO's global ambassador, Shaq will headline the brand's multi-channel marketing campaign, which launches across TV, out of home, in-store, digital and social media in the coming year. As Forto’s global ambassador, O’Neal will headline the brand’s multi-channel marketing campaign, which launches across TV, out-of-home, in-store, digital and social media in the coming year. If you continue to use this site, you consent to our use of cookies. These coffee shots have given me the energy to stay active and I’m excited to be at the forefront of the future of coffee.”, Neel Premkumar, founder and CEO of Forto Coffee, added: “Shaq embodies what Forto is all about: fast-acting, positive energy. With a PhD in Leadership and Education, this iconic marketing and social media marvel is ranked among the "100 Most Creative People in Business" by Fast Company Magazine. FORTO is sold in over 50,000 retail locations nationally, on Amazon, and at FORTOCoffee.com. They come in a variety of delicious flavors, including Vanilla Latte, Chocolate Latte, and more. They earn money when they successfully get people to purchase products from the company using their personal promo code. The Hall of Famer Gives Coffee A Shot, Becomes an Investor and Brand Ambassador. "Shaq embodies what FORTO is all about: fast-acting, positive energy," says Neel Premkumar, Founder and CEO of FORTO Coffee. Fast-acting and made with 100% organic coffee, FORTO is leading a new wave of ready-to-drink coffees that are changing the way people get their daily energy boost. an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. About FORTOFORTO is the #1 Coffee Shot, a ready-to-drink beverage providing the equivalent energy of two cups of coffee in a 2-ounce shot. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 4,930 freestanding stores and shop-in-shops around the world. The Hall of Famer Gives Coffee A Shot, Becomes an Investor and Brand Ambassador. ABG's portfolio of iconic and world-renowned brands generates $9.3 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®. Cision Distribution 888-776-0942 Brand Ambassador FORTO Coffee. Our Organic coffee shots give you all of the energy you need, with only natural ingredients. FORTO has either 100 or 200 mg of caffeine depending on the flavor you choose, whereas a single espresso shot can range anywhere from 25-214 mg of caffeine. The retired, 15-time NBA All-Star was named as both one of the highest ranked athletes in the NBA and most influential in sports. New York, NY – August 21, 2019 - FORTO Coffee, maker of the World’s 1st Coffee Shot and America’s #1 Organic Ready-to-Drink Coffee, today announced that Hall of Famer and businessman Shaquille O’Neal will become a co-owner of the company and the new face of the FORTO brand. US beverage maker Forto Coffee has secured an investment from retired basketball player Shaquille O’Neal, who will also become its brand ambassador. If you continue to use this site, you consent to our use of cookies. Follow ABG on Twitter and Linkedin. He’s a living example of how Forto can help people get the most out of their days from a coffee drink that they can feel good about.”, Foodbev Media Ltd. 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