Account active "This is a first, in many ways, because it is the first established beer brand to bring a seltzer proposition into market," Ricardo Marques, the vice president of core and value brands at Anheuser-Busch, told Business Insider. That's right: you won't find any preservatives, dietary fibre or crystalline fructose added to this beverage. Crafted with quality ingredients, White Claw® Hard Seltzer 70 is made from a blend of seltzer water, our gluten-free alcohol base, and a hint of fruit flavor. "Very mediocre," one taster wrote. Check out the rest of our thoughts: As the brave soul who ventured to try this first, I will take the liberty to speak for the entire group when I say Natural Light's hard seltzer is appallingly bad. To further grab a toehold in the market, Constellation recently took a stake in upstart premium hard seltzer brand Press. With 95 calories, 2g carbs, and 4.5% alc./vol., White Claw® Hard Seltzer comes in 3 fruit flavours. I'm buying a box for myself after trying this one.". Others were stuck on the word "quinoa" written in large block lettering on the can. Watch Yahoo Finance’s live programming on Verizon FIOS channel 604, Apple TV, Amazon Fire TV, Roku, Samsung TV, Pluto TV, and YouTube. This is a first, in many ways, because it is the first established beer brand to bring a seltzer proposition into market. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn. It matches up entirely with what Corona’s brand essence is and what people were looking for, that being refreshment, good taste, no carbs — and it has played out very well,” Newlands added. This includes a newly reformulated version of key competitor Truly, seltzer entrants from several major beer brands (Bud Light, Corona), numerous products aimed at men (Four Loko, Natural Light), and an emergent craft segment. Wild Basin sets itself apart from the rest for its especially unique flavors — it comes in cucumber peach, lemon agave hibiscus, melon basil, and classic lime — which was intriguing for some tasters and unpleasant for others. . White Claw is a refreshing hard seltzer with alcohol. First movers White Claw and Boston Beer owned Truly have a commanding 75% market share of the U.S. hard seltzer market, per Nielsen data. Here's what we thought. Hard teas are also promising, but many of the leading brands are quite high in sugar, which is a huge weakness in this current climate. another wrote. Crook & Marker was a confounding one for the group. Finally, non-alcoholic options are also sometimes brought up as a seltzer-killer. One person described it as "clean and fresh," while another said it had a "strange aftertaste.". "AMAZING. Sign up for Insider Retail. To be sure, others in the alcohol industry aren’t sitting idle during the hard seltzer craze. Online catch Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, SmartNews, LinkedIn, and reddit. Marques said the drink was strategically rolled out to coincide with the college back-to-school period, typically filled with alcohol-laden welcome-week parties and football tailgates. Watching the pained, puckered faces of my colleagues as they tried it only further affirmed my experience. White Claw Hard Seltzer is essential for surviving the apocalypse - what will you do?! Sales skyrocketed so high that production struggled to meet demands, thus forcing White Claw to declare a nationwide shortage of the product. Crushable, chuggable, just perfect to drink and not overthink," another colleague wrote. While the Corona brand has strong credentials among Hispanics as well, it has not yet successfully expanded within that consumer base,” warned Guggenheim’s beverage analyst Laurent Grandet in a report on Constellation Brands.

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