Setting up appropriate distribution channels; Finding a good EMC is not that difficult. However, less is known about other types of products such as high-involvement non-frequently purchased hedonic products. indirect character of the distribution channel. The potentially major disadvantage is overall cost. You’re no longer selling to the public directly, instead selling to authorized third-parties who are working on your behalf to provide your goods and services. for sales). As promised, let us look at the indirect model (via reseller, distributors, etc. An intermediary acts as a link between the manufacturer and the retailer. The primary advantage of direct is having control and the ability to give direction to the sales team. In this article, you will find 4 important benefits of having an indirect sales channel, pitfalls to avoid and tips to fully leverage the benefits of an indirect sales channel. These include: Putting distance between you and your customers. My last post talked about the direct model of distribution (one’s own sales force). Embracing indirect sales channels can be a big leap. A good internet search can help you access a list. Disadvantages of Indirect Distribution Channels. The key distinction is that these sales and distribution partners don’t work for you directly. Choosing the right distribution channel for your products is vital to the success of your business. Customers may forge a positive bond with a third party distributor rather than with your brand, creating loyalty for the distributor and not for you. Types of Distribution Channels – Direct and Indirect Channels of Distribution with Examples A manufacturer may plan to sell his/her products either directly or indirectly to the customers. Just like direct distribution, indirect distribution has its own disadvantages. This article focuses on the latter and analyzes different patterns of loss aversion in direct and indirect channels. 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