Colorado Christian University responds quickly to information requests through this website. Should I major in marketing? In addition, students choose from a variety of elective courses including Advertising Media Analysis, Media Psychology, Crisis Communication, Persuasion, and Social Media Strategies. Act now! PR is sometimes one of them.eval(ez_write_tag([[728,90],'careerigniter_com-medrectangle-3','ezslot_2',106,'0','0'])); With so many different options out there, you may want to try “sampling” a few classes in different aspects of marketing before you make up your mind. Writing Style. It seems like sales would be a good field, because everyone needs to advertise, right? Students can tailor their messages on the basis of understanding cultural differences and engage with ethical concerns. Completing a bachelor's degree can qualify you to work as an advertising media consultant, account manager, advertising sales agent or public relations specialist. Communication is a broad major which usually includes a number of different concentrations. Through hands-on classes, students have opportunities to develop creative and strategic ideas for various media platforms. Advertising is a purchased or paid media, whereas public relations is an earned media. The course sequence is designed to emphasize professional skills, analytic abilities, and critical approaches in dealing with advertising and public relations issues. If your school has a marketing program, check for PR there first, but if you don’t find it listed as a focus, then look into Communication if your school offers it. Advertising and Public Relations Master's Degree, Become an Advertising Director in 5 Steps, Best Online Bachelors in Public Relations Degree Programs. Public relations specialists should experience growth in job opportunities of 12% during that same time. And I have heard that PR is big right now. Regent University responds quickly to information requests through this website. Likewise, some schools offer a major called Communication, while others don’t. © 2020 CareerIgniter.com. Advertising and public relations professionals come from a wide range of educational backgrounds, including journalism, mass communications and business. Advertising focuses on persuading an audience to purchase a product. There are other marketing jobs which are growing fast too, and many of them pay as well as PR or even better. … In conjunction with the practical techniques, the program will also guide students to appreciate the cultural aspects and ethical issues in advertising and public relation practices. While both majors study many of the same concepts and practices, if you enroll in a bachelor's degree in advertising program, you might take courses in sales techniques, media fundamentals, market research and promotional materials. Conversely, public relation is a two way communication process, wherein the company listens and responds to the public. What are Popular Types of Career Education? Home / Career Finder / Should I Major In Marketing Or Public Relations? With this knowledge, students will improve their ability to identify and investigate current AD/PR-related issues by using an appropriate methodology and develop further strategic directions. I want to make sure that whatever I major in is something which is going to actually result in job opportunities when I graduate, and preferably opportunities that are going to pay me well. Some schools offer marketing and others don’t. PR specialist is just one opportunity; other jobs include sales person, sales manager, marketing manager, marketing specialist, art director, editor or writer, and those are just a few of the possibilities. Odds are that “PR” is included under one or the other at your school, but not both. Columbia Southern University responds quickly to information requests through this website. A bachelor's degree in marketing can also cover many of the same topics found in an advertising or public relations program. The Advertising and Public Relations Comprehensive Assessment Plan can be downloaded by clicking here. Students will also complete an Internship in Communications, where they apply what they have learned in the classroom to a real-world working situation. As seen in 2012 figures from the BLS, public relations managers and specialists earned mean annual salaries of $108,260 and $61,980, respectively. Sales is a great direction to look in if you want a steady job which pays well. Full Sail University responds quickly to information requests through this website. Public relations firms try to influence how people view their clients, who could be either an individual or a company. As an advertising or public relations professional, you can work in a variety of industries.

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