At one time, this type of word-of-mouth review was simple and straight-forward. People never stop talking about Red Bull because the energy drink company literally never stops hosting festive events that get people involved. Consider coming up with a campaign to piggyback off of conversations that are already happening, as Starbucks did when it announced its baristas are encouraged to talk about race with customers. While more than half of small business owners anticipate growth for their businesses in 2015, according to a Small Business Report, 56 percent say they’re investing less than 3 percent on marketing. Get heaping discounts to books you love delivered straight to your inbox. Tom Young, MBA is president of Sales Training Plus, a sales training and marketing consulting firm helping companies increase revenues. No matter how advanced we become in technology, it’s important for brands to understand that they’re still connecting with humans. Following are 12 things you can do to help develop word-of-mouth referrals for your business. Develop Word-of-Mouth Marketing Promotions MCI’s friends and family promotion was tremendously successful and built market share for the company that has been the key to their growth. An influencer is someone who is active on social media and blogs and is able to promote your message and brand. Simplify the process for customers to interact with brands, similar to the way 3M ESPE, a manufacturer of dental products, did when it made its review process so simple that the company increased customer review volume on its products by 200 percent in three days. Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. What’s in the news? How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign, a word-of-mouth campaign focused on influencer moms, 'Influencer Marketing' on the Rise, Study Says, Vail Resorts created an online and mobile app, 3M ESPE, a manufacturer of dental products, did, Starbucks did when it announced its baristas are encouraged, 3 Ways to Boost Word of Mouth and Referrals for Your Business, Ultimate Guide to Email Marketing for Business, Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works, Top 3 Ways for Building a Word-of-Mouth Business, 3 Tips for Turning Your Customers Into Your Marketing Team. In other words, forget about the followers and “likes” everyone else is trying to gain, but focus on deeper insight -- think about what people want to talk about and identify the people who can help you get your message out there. Word-of-mouth is the oldest form of advertising, and it’s still instrumental to getting your message out there in today’s technological, fast-paced world. Remember, there is no quick fix in sales and marketing and no substitute for excellent customer service and valuable products and services. To boost word-of-mouth marketing at your school, understand who your stakeholders are, where they may be talking, and who’s listening to them. In our tech-driven world, people are more widely connected than ever. We assume that it’s entirely an organic process that happens on its own. Plus, enjoy a FREE 1-year. Walt Disney Şay this out LOUD OUR CLIENTS ARE OUR BEST ADVERTISING! Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. Depending on the kind of business you have, simply asking people (make sure to do it tastefully) to recommend your business will increase your word of mouth marketing by 1-15%. For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of toothpaste. In 2010, Vail launched EpicMix which used RFID technology embedded into season passes and lift tickets to allow riders to learn where they rode, when they rode, and how far they traveled, which motivated and challenged riders to push themselves while sharing their stories and achievements with their friends and family. All Rights Reserved. On November 15, 2013, Make-A-Wish created one of the largest and most elaborate staged event ever, which included participation from President Barack Obama and other government officials and law enforcement. Take for example Reckitt Benckiser’s Dettol, known as Lysol in the U.S., which found that its liquid antiseptic was struggling to grow in China outside of the most populous cities. These business owners have the right strategy plan. Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. As a result of its extraordinary word-of-mouth campaign, Make-A-Wish received 1.89 million social impressions, 555,697 #batkid hashtags, significant press coverage including a Buzzfeed article that generated 2.5 million hits within three days, more than 21,683 Instagram and Twitter photos posted by the end of the day, and, of course, increased donations. Related: 'Influencer Marketing' on the Rise, Study Says. To achieve the latter, the non-profit organization created a compelling event for Miles Scott, a 5-year-old cancer survivor in remission, who wished he could be the superhero, Batkid, for one day. Getting the right message out to influencers is a new way of marketing that, if done effectively, can lead to explosive growth for businesses. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. Related: How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign. It’s not so much about gifts and promotions either, but how you communicate and treat the people who keep your business afloat. The old-fashioned method can still be the most effective in today's tech-heavy world. Marketing expert Jay Baer probably put it best when he said, “true influence drives action, not just awareness.” The truth is, consumers today trust a third party much more than they trust brands. In five months, brand awareness increased five times, purchase doubled from 21 percent to 42 percent, and sales increased 86 percent in only two months. Consider how the thoughtful word-of-mouth campaigns below connected with consumers on a human level and, in turn, generated massive awareness and profits to their brands. © 2019 SalesTrainingPlus.com. By Ashley Laabs. Furthermore, its TV ads weren’t building the kind of brand awareness Reckitt Benckiser needed, not to mention the ads were extremely pricey. When all else fails, think about what people are talking about. More than half of small business owners say they’re going to generate growth this year by focusing on improving existing customer experience and retention. Today 's tech-heavy world you get people to care when you ’ not. Message with their network you fuel conversations that make people want to talk and share your message with their?... Of your company or marketing budget discounts to books you love delivered straight to your inbox form marketing! Clients are OUR BEST ADVERTISING of marketing is word-of-mouth referrals hosting festive events that get people involved that way us..., this type of word-of-mouth review was simple and straight-forward feature a book... Someone who is active on social media and blogs and is able to promote your products than customers... 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