The reorganisation was named 'Project Sovereign' to reflect the company’s commitment to meetings customers’ needs – ‘The Customer Is King’. BT has adopted the globe symbol of its internet business BTopenworld as the corporate identity to replace its piper logo as part of a £5m rebranding exercise. The name of the company was changed to BT in 1991, so the logo needed to be changed. Hibu | Manx Telecom | O2 (Ireland | Germany) | Telfort. The new logo looks simple and laconic, perfectly reflecting the professionalism and trustworthiness of the service provider and showing it as a reliable one. Last week, BT added Clemmow Hornby Inge and Fallon to its advertising roster (Marketing, April 3). BT phone box with piper logo surrounded by cow parsley. with unrestricted access to Content is available under $1 unless otherwise noted. The very first logo of the company featured a modest gray wordmark in all capitals executed in a strict sans-serif typeface. Logopedia is a FANDOM Lifestyle Community. The redesign of 1975 brought a new style of the lettering and a refined color palette, which was now composed only of two colors — red and white. It was a stylized image of the globe, which was also designed by Wolff Olins. The purple and white color palette is a tribute to the very first logo of the BT company, the one from 1981. Registration is free and only takes a minute. Campaign Acting Senior Advertising Manager, Glamour, Universal Music Group, Kings Cross, London (Greater), Content Planner – Independent Creative Agency, Fill Recruitment, London (Central), London (Greater), CHI to take third place on BT's creative roster, AMV BBDO picks up task to handle BT's new mobile assault, BT Business recruits WWAV to handle direct marketing, BT Retail shortlists three for new roster position. The company has registered a new logo — a simple multicoloured circle with a blue and red coloured BT in the middle — with the Intellectual Property Office. The image is expected to be phased out gradually, and will disappear as BT vans are replaced at the end of their three-year contracts. The gray and red color palette with gold and green details is a reflection of professionalism and power, which accents on the main characteristics of the company. Technology. events. The future of one of the BT piper is in doubt after the company confirmed the emblem was 'under review'. The BBC is not responsible for the content of external internet sites, 03 Apr 03 Campaign , plus get exclusive discounts to A revised colour palette was used from 1999. The current piper will be replaced with a 'connected world' image, already used as the logo for BT Openworld. campaignlive.com If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here. Business, 02 Apr 03 These behavioural values include making every experience "simple and complete". To continue reading this article you need to be registered with Campaign. BT Group yesterday unveiled the logo which will replace its prancing piper, in a low-key rebrand designed to avoid the expensive mistakes of 12 years ago. It was a bright and recognizable symbol, which made the company stand out on the list of its competitors. It was designed by Wolff Olins and was subsequently used by OpenWorld; BT's internet division before being adopted by the whole company. The British Telecom board decided however that Unison was not appropriate and opted instead for ‘BT’, but they did use ‘The Piper’ as a keynote part of their branding. England, 17 Mar 03
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