Tmall is the largest B2C platform in China: WalktheChat (a certified Tmall Partner) can help you make the most of it. One of WeChat’s defining traits is the development of it’s own eco-system. WeChat Official Accounts can be compared to Facebook pages. Enterprise accounts are available only in China and are reserved for internal communications. WeChat official account is a special type of account on the WeChat platform launched in 2012. What’s more, WeChat boasts the official accounts of 1.5 million active brands, with 86% of people in the 18 to 40-year-old demographic, and 50% of users between the ages of 25-35. In addition to its core chat functionality, it also has a blogging feature known as the public accounts or official accounts platform (微信公众平台). It also allows individuals and media organizations to create official accounts to self-publish, which is similar to how official WeChat accounts function. 7.1 In the event that Tencent discovers or receives complaints from others regarding the user's violation of laws, regulations, the "WeChat Official Account Platform Service Agreement" or the provisions in the Agreement, Tencent retains the right to take action, without notification, on the offending account, including but not limited to refusing to provide the service, terminating qualification review for the … The legacy OA platform will stop operationing from 13 September 2018 . WeChat advertising is the Tencent program enabling companies to display promotional messages on users timeline or at the bottom of WeChat Official Account articles. WeChat Official Account for brand communication purpose It seems obvious but offering an enjoyable experience to the customer is one of the key elements of your success in China. In other words, the app is too big to ignore if you want to be seen as a legit company. WeChat includes many tools and features to help marketers and business owners get the most out of their business presence on WeChat. 'Shopping Accounts' is under Tencent Huiju, which is a mini program for select brand products, launched by Tencent Smart Retail in December 2020. Will often post WeChat related news. 1. All of the following documents need to be supplied at the same time: E-commerce platform qualification documents issued locally (notarized by a notary institution and … Official accounts provide a formal way for companies to interact with their customers thru WeChat. Those having brand search enabled will get extra features including a brand zone and micro-page. As the WeChat Public Platform (微信公众平台 or Wēixìn gōngzhòng píngtái) is still a relatively new phenomenon for most organizations, we frequently get asked about the basics of WeChat Official Accounts. WECHAT – ACCEPTABLE USE POLICY INTRODUCTION. These accounts are to some extent similar to Facebook Pages: anybody can follow them and will then receive push notifications from them. Get Wechat official accounts at public platform and account type chose services account. As of 2019, around 24% of the WeChat users followed less than ten official WeChat accounts. Public realtions I've worked on these platforms 1. This button will take you … Companies that want to increase their number of followers on WeChat associate a QR Code with their existing accounts … "WeChat Official Account" refers to both Subscription Account and Service Account. They can be found in the “Chat” section of WeChat. WeChat Official Account. This document describes how merchant or software company integrate Wechat Pay Official Account payment function by calling JSAPI Pay API. 2. A series of changes on Wechat 5.0 as well as Wechat third-party platform, in fact, open a door for independent service account App building, which points out a broader road for the service account. Double check the filled in information. However, depending on the WeChat Official Account type (Service or Subscription), they appear differently in this “Chat” section: 1. Contact a China local marketing company Use a 3rd-party China company license Register online with a China representative office business license or an overseas B/L Differences shown on page 4/5/6/9/10/11 WeChat Verification Official accounts provide a formal way for companies to interact with their customers thru WeChat. If you … Creating social media content: blog/graphic/short video for all kinds of platforms 4. WeChat Official Account Admin Platform. This information is aimed at those running official accounts for businesses and brands. They’re how users on the platform interact with their favorite brands, and how businesses build a direct (and very lucrative) relationship with their customers. So, how does one crack the insanely lucrative platform that boasts a whopping 300 million active daily users? Outside of China, there are 70 million registered WeChat accounts, according to a recent presentation by Tencent’s president Martin Lau. Integrate hybris server with Wechat official accounts. To set up a business profile, open the WeChat Official Accounts Platform page and click on Register Now. Below is a very detailed presentation covering the key technical features of WeChat’s official accounts platform. On average, 49.3% of WeChat users are following between 10 to 20 WeChat accounts. To register an official account on the WeChat China Official Account platform you will need a Chinese Business License with relevant documentation, as well as a Chinese ID of a Chinese National with a WeChat payment account to register as the account administrator. Service account and Subscription account. Well, to start with, a WeChat Official account is a must. The app also allows users to follow official accounts. Articles on the web usually refer to WeChat Work as Corporate or Enterprise accounts. WeChat Official Accounts launched back in 2012 and, while there have been many changes over the years, one of the constants has been confusion regarding 1) how to setup an account, and 2) what type of account to register. WeChat Official Accounts are the equivalent of Facebook pages. With around 846 million monthly active users, WeChat is an outstanding marketing tool for brands in China. Click "Next". The platform’s popularity and ecosystem ingenuity could hugely benefit online brand presence and operations. Users can also discover content posted to other Channels (by their friends, and other accounts on WeChat) via the WeChat Channels feed. (WeChat Economic and Social Impact Report, 2017) Creating an Official Account. This paper describes the application of the social media platform WeChat. Corporate Account is the 3 rd official account which is exclusively opened for big Chinese companies, not for individuals or small business. WeChat ads enable brands to grow WeChat Official Account followers, drive traffic to website and generate App downloads. WeChat Official Accounts are the equivalent of Facebook, Instagram and Twitter combines. So, let’s take a look, how you find new prospects, spark their … There are 3 different types of WeChat Official Accounts: Subscription Accounts, Service Accounts & WeChat Work. With over a billion users, WeChat is the most popular social platform in China. Surveys & CRM: MikeCRM ... Take any PDF or PowerPoint and use this platform to make it WeChat friendly. Tips for Wechat Official Account Management. 9. Running the digital marketing campaign: paid ads, influencer marketing, KOL markeing 3. This is the section of WeChat which is most similar to WhatsApp / Messenger. Your Official Account (OA) is either Chinese or international; service, subscription or enterprise; verified or unverified. WeChat has partnered with Western Union, a leader in global payment services, to offer WeChat users in the United States the ability to send and receive money cross-border to 200 countries and territories via the company’s WU Connect platform. More than one billion registered WeChat users are located in China. Up to 82.9% of operators were satisfied with the WeChat Official Accounts platform and more than 50% very willing to recommend to other organizations. WeChat official accounts help brands promote content, attract followers, and connect the account to a mini-site hosted within WeChat. WeChat e-Commerce Agreement and/or WeChat Official Account Admin Platform Merchant Function Agreement – governing your use of WeChat's e-commerce services. WeChat team announced the launch of brand search on WeChat Official Accounts platforms. * Yearly verification is USD 99. WeChat is a semi-closed platform so the interactions between the account manager and the user are more personal. If expanding globally, WhatsApp Business’ universality undoubtedly has the power to reach far. … WeChat Official Accounts; WeChat Stores; Store page; External Links (opened within WeChat browser) A Developing Advertising Eco-System. The public account is registered via WeChat Open Platform where all WeChat properties (Official Accounts, Mini Programs) of a company are sitting. Summary: WeChat (known as Weixin in China) is a mobile application developed by China’s Tencent. WeChat public accounts have become a common service and promotion platform for government, news media and companies. Generate an Encoding AES key (although it's not used) and select Plain Text Mode for message encryption. Sogou is the only official search engine for WeChat account content and an indispensable WeChat marketing research tool. WeChat Official Accounts Platform — — WeChat Pay For Business — — WeChat Smart Life — — WeChat Wifi Assistant — — WeChat Coupons Assistant — — Non Official Tencent Accounts. Add the Token generated to the Token field on WeChat Official Accounts Platform. WeChat Official Accounts Platform excels many other social media in service delivery through service accounts that enable direct transactions (Cao, Wang, & Yang, 2016). Managing your social media platform, help you build the presence and expand brand awareness in China. WeChat Subscription Accounts appear in the “Subscriptions” (blue-colored) folder 2. Click the “Confirm” … All your service accounts must be registered in the same WeChat open platform if you want to link followers via a UnionID. 11. Add the URL generated to the URL field on WeChat Official Accounts Platform. Micro-page is a Mini-Program providing modules like … This document describes how merchant or software company integrate Wechat Pay Official Account payment function by calling JSAPI Pay API. If you don't want to share your information to the third-party service, you can take the following steps: The original version of the app was created by Allen Zhang and named How to Manage Your WeChat Official Account. An overseas entity can apply for cross-border eCommerce Mini Program / WeChat Official Account. Entrepreneurs and businesses use WeChat to earn money, and the Official Accounts … There are 3 sorts of WeChat authority accounts: Enterprise accounts. So, to delete a WeChat account: Launch the WeChat app and sign in. Tap Me, and then Settings. Tap Account Security, and then Delete Account. Tap the check box, and then tap Next. Uninstall the WeChat app by tapping the WeChat icon on your home screen, holding down your finger, and dragging it to the trash can at the top of the screen. We won’t be going into the nitty-gritty here, but we’ll provide some … Make sure all the information is correct. They are multi-functional platform for merchants to manage and develop their business. The WeChat Official Account Platform is a cooperation & promotion service launched for famous persons, government, media, and enterprises. WeChat Service Accounts; How to register a WeChat Official Account. All of these accounts have a special purpose and function. 10. Toutiao is a news aggregation platform that recommends news to individual users based on artificial intelligence that analyzes their preferences. Given all that one can do on WeChat, both at … This type of account enables businesses to officially use WeChat to promote their products or services to send push notifications to their followers, to manage customer care, to redirect to their website or e-commerce site, and more. 21. WeChat Service Account appears in the t… To start creating a WeChat Service Account, head to the WeChat Official Accounts Platform page and click register now at the top. The registered overseas WeChat official accounts are searchable and readable by all WeChat users in China and overseas. By May 2015, the number of Wechat official accounts had reached 10 million 2. There are three different ways to authenticate your business. You must understand these accounts beforehand because you can’t change the type of your account after making one. Yes, WeChat does have an official public API, it's called WeChat Open Platform. You can learn more about it on their official website. However, if you are planning on using multiple chat apps (e.g. WhatsApp, Line, etc) to engage your customers, I would suggest looking for an official chat app API provider... With the convergence of mobile usage with internet connectivity, WeChat app information is accessed realtime, anytime. Most WeChat Official Accounts appear in the “Chat” section of WeChat. A search for WeChat on Sogou. WeChat Official Account Platform 1. WeChat Content: Create Valuable, Emotionally Appealing, and Useful Content. It explores the use of this emerging mobile app using the official WeChat accounts of the top 39 academic libraries in China. (Source: Statista) 74.2% of WeChat Official Account users use it to get news and promote their business. The WeChat Official Account will be visible in China, which means you can build China-based followers, engage with them and market your business via WeChat, #1 social media platform in China. Official accounts of organizations can apply to be verified (cost 300 RMB or about US$45). Make sure to read WeChat's service agreement before you agree to it. "Other User" means a user of the WeChat Official Account Admin Platform Service other than the User, including among others, subscribers and other WeChat Official Account users. 1. Follower Management: view and collect the WeChat ID of fans, each WeChat ID is a multi-platform authentication method; other information such as gender, city, age, etc. Currently, WeChat official account platform supports 240 or so regions globally. Overseas companies are currently restricted to Service Accounts, which means you must verify your business annually. Huiju aggregates different household name brands' WeChat mini programs including Walmart and … WeChat Official Accounts are the tools the WeChat social network provides for companies to interact with their customers. The WeChat public account provides a relevant interface for the Sogou search engine, which can indirectly collect document data through the Sogou search engine. WeChat verification intends to guarantee truth and security of official account information on the WeChat Official Account Admin Platform. WeChat Official Accounts Platform, provides the individual, businesses and organizations with a new service platform for business services and user management. Official accounts can be used as a platform for services such as hospital pre-registrations, visa renewal or credit card service. As many WeChat China users are accessing the platform as the main information source, more and more brands are starting to leverage WeChat for business. Businesses frequently ask us what type of OA to register and whether or not they need to verify. Creating high-quality … If you want to get your brand on WeChat, you’ll need to go through a setup process that is more in-depth than the average Western social platform. Since the official WeChat platform does not provide an interface, crawler technology cannot be used to directly collect document data on the official WeChat account. Launch live-streaming campaigns, in-platform advertising, and leverage massive sales promotion events such as Single’s Day. The cost of transfer a WeChat official account is 300 CNY, and it will take between 7 and 10 business days to be completed. Companies use these accounts to get in touch with their customers, both actively and passively. Since WeChat has become so ingrained in Chinese society, there are few organizations that can ignore it, with all local companies pretty much now having some kind of presence on the platform. WeChat Official Account for Business Enterprise ” Over 800 million users use WeChat worldwide . 13. Select Authentication Method. WeChat Official Accounts Platform can realize all-round communication and interaction with specific groups via pictures, text, voice, video, graphic messages and other content. Direct messages: Users can send a message to the official account. WeChat Official Accounts Platform, provides the individual, businesses and organizations with a new service platform for business services and user management. However, within Mainland China, the clientele interactivity and connectivity of WeChat’s Official Accounts reigns supreme. WeChat official account Qr Codes to promote your brand offline and online QR codes are an important part of daily life in China and they are an excellent way to get new followers. Official accounts fall into subscription accounts and service accounts. What will be the cost of Transfer a WeChat OA and how long it will take? Complete audit of the account. query APPID corresponding to the mobile app applied for by the sub-merchant on the WeChat Open Platform When Quick pay or QR code payment or Official account payment, please use appid of the merchant’s official account. If the message contains certain key phrases, they may get an auto-reply or there may be a personal response from an account manager. Known as the WeChat Official Account, businesses are provided with the WeChat Official Accounts Platform to manage them. With the window of business opportunity in Wechat platform, the official account can be opened by foreign brands to do business in Wechat. Therefore, WeChat Official Accounts Platform is a concrete and easy-to-operate way to realize “Internet plus education” (Zhang, Xu, Niu, Ye, Wan, & Su, 2020). Weixin\WeChat has 2 types of accounts, subscription and service. WeChat official account platform was released on August 23, 2012, providing a cooperation and promotion service launched for famous persons, government, media, and enterprises. WeChat began as a project at Tencent Guangzhou Research and Project center in October 2010. It is an interface a brand can use to gather followers, send them push notifications and redirect them to a website/e-commerce. Press Submit to save these settings. WeChat users may choose to use a WeChat Open Platform service provided by a third-party service provider. Watch Just Digital Future Summit Catch the replay of the event However, before any business can promote on WeChat, they must register for an Official Account. WeChat accounts for 34% of China’s total data traffic. Role Management. Baidu, E-Forums, PR & News Applications are also nifty ways of generating high levels of traffic, leads and for building your brand and reputation. An official WeChat account is a great way to get closer to customers, build a database and collect feedback for branding or sales purposes. You can register a maximum of five service accounts on the same WeChat open platform. The answer is almost always the same: get a verified Chinese service account. WeChat, by Tencent and was launched in 2010, is the top Chinese social media platform in the sector of most-used China social media and most downloaded China social media mobile apps. Its Chinese name means “micro-message,” but users across China and Bhutan are engaging with the app to do much more than text and chat. Marketing, sales of physical products and the payment or booking of products and services are all available for companies to register in China. There’s a problem, though: creating a WeChat Official account is a complicated process for non-Chinese brands. This occurs when you follow an Official Account, open a Mini Program, or use WeChat to log in to a third-party app or website. For details about how to authorize a WeChat official account, refer to kf.qq.com. Brand zone is the designated area for verified brands on WeChat search results where users can acquire brand information and official contacts. The original WeChat Official Account must be registered with a Chinese business license (Service or Subscription account). The two main reasons for using WeChat Official Accounts are news and promotions. When Mini program payment, … The WeChat Official Account is equivalent of a Facebook page. It's a green button at the bottom of the Basic Information form. WeChat. The presentation was prepared by our friends in Shanghai 31Ten.. Nice job guys in putting together this very geeky and informative summary of WeChat developer info. They allow you to subscribe and easily connect with your favourite brands or organisations as they communicate directly with you. With over a billion users, WeChat is the most popular social platform in China. WeChat Developers Platform Use Agreement – governing your use of the WeChat Developers Platform. Users remain within the system for;One of WeChat’s defining traits is the development of it’s own eco-system. There are a few things about the setup that you should decide ahead of time; otherwise, you could run into big problems later. 12. With WeChat and its one to one communication, you can provide the customer the feeling to be the sole focus, to be important – meaning you care about them. Other than the traditional social networking functions such as sending messages, gaming and multi-person voice intercom, WeChat Official Accounts launched in 2012 can provide your company with a more intimate and professional point-to-point customer service marketing platform. The findings indicate that approximately one third of the libraries use WeChat as a marketing tool to promote collections and services for users.
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